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ACME BBQ smokes the competition with new product video release!  Sales really heat up.

1.    Google and Double Click research shows that dynamic audio visual content results in a 4 to 7 times increase in response rate. Increased response rates mean your message is getting across more thoroughly.

2.    “Video is a multi-faceted medium with a multi-layered worth, “says Rubenczyk, founder of Treepodia. It can increase your company’s exposure through multiple online outlets beyond just your own website. Web videos can be shared through email and social networking in ways that paper advertising can’t.

3.    The video viewing audience is getting bigger. comScore reported that in November of last year, internet users viewed more than 30 billion video clips. That is a large audience waiting to be tapped. Nielson also reports that the viewing of online videos is on a steady rise as well.

4.    Finding out when, how, and who is reading print material, whether it is training manuals or advertising, is hard to do. However, online analytics let you know who watched your videos to completion and if they shared your web content with friends. Investing in internet video production is a forward-thinking investment for any company because it is possible to imbed analytics code in the video that allows you to track who, how, and when your videos are being watched and then shared. Knowing which video content receives the best response helps you tailor the product sales and marketing budget more carefully for greatest impact.

5.    Well made marketing videos show that your company is on the leading edge of technology. Videos that are creative, well executed, and don’t drag down the page loading time significantly improve your customers experience and opinion of your web site and products.